Purpose rises from
the hardest moments.

Shennel Beasley-Sims, MBA is a Sacramento native, award-winning entrepreneur, and the force behind Sactown's Finest Vinyl & Print. Her resilience, leadership, and unshakeable determination have transformed adversity into purpose.

Born and raised in Sacramento, Shennel has always been driven by excellence. She graduated cum laude from Folsom High School, earned her Bachelor's in Business Administration with a concentration in Sports Management from Bethany University (graduating with honors), and completed her MBA in Finance from Keller Graduate School of Management, graduating with distinction.

Leadership has been a defining thread throughout Shennel's life. Long before stepping into corporate boardrooms, she spent over a decade and a half competing in elite sports — and she didn't just play, she led. Shennel served as team captain on every team she ever played on, including all four years of varsity in high school and throughout college. She also danced competitively and semi-professionally, bringing the same discipline, passion, and competitive fire to the stage that she brought to the court.

For 15 years, Shennel built a powerful career in corporate America, rising into leadership roles, most recently serving as a Chief Financial Officer. But everything changed when she was diagnosed with stage IV colon cancer. During disability leave, she was let go from her corporate position — a moment that could have broken her spirit. Instead, it ignited something deeper.

Shennel turned one of the hardest chapters of her life into a new beginning — building a thriving creative brand that now empowers others and stands as a testament to resilience.

Beyond her business, Shennel is a wife, an author, and a proud dog mom. She believes in living fully and joyfully — she loves to dance in her spare time, she's a true foodie, and she travels every chance she gets. Her life is a blend of ambition, creativity, and heart.